A good logo:
- must attract attention – be bold and demand its viewers to pay attention
- must have longevity – try not to focus the logo on current fashion trends that could easily become outdated. Opt rather for a more classic approach that could stand the test of time. E.g. Nike, Coca-Cola
- must be simple – the communication should be clear and uncluttered. Try to limit your colors to two or three rather than create a visual overload
- must work as a unit - the image and text should form visual synergy and should not appear to be two separate entities
- must be pleasing to the eye
- should be unique and memorable
- captures your target audience and accurately represents your business’ character
- is technically sound:
- should be scalable. In other words, it should work on a small format e.g. your letterhead as well as a large format e.g. your building’s signage
- should also translate well into black and white for the purposes of photocopies and faxes
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